Hello and welcome to my website!
However you landed here, with me, is just fine, and… I’m so glad you did!
You might know me personally. Perhaps a friend or colleague told you about the work we’ve done together. Or you may have just been referred to me and have questions about what sort of person I am, and what I do.
The interview I’ve shared, below, answers some frequently asked questions. If yours aren’t answered here, send me a note through the contact page. I ask a lot of questions myself, so I’m happy to answer yours.
An Interview with Rosemary Davies-Janes, founder of MIBOSO®
Q: Who are you and what do you do?
A: As a Marketing Strategist, Copywriter and Master Brand Architect… I help good people build great businesses. My Unique Genius (SuperPower) is helping you identify YOURS and EXPRESS it! I’ll also show you how to attract ideal clients, GROW your profits and business past what you dreamed it could be.
Q: How do you do that?
A: By providing Custom “Rx” (Marketing Prescriptions) that take the overwhelm out of marketing plus Done For You Marketing Strategies & Assets (Offers, Sales Letters, Lead Magnets, Web Content, Email Sequences…) that express your unique strengths and passions in compelling, authentic terms. My Implementation Training shows you know how to use (and re-use) your Strategies and Assets to grow your revenues, and stand out as your ideal customers’ OBVIOUS BEST CHOICE.
Q: What does that business growth look like?
A: You’ll attract more ideal customers faster, keep them longer, increase your revenues and profits, all while doing work you love. Typically you’ll double or triple what you were making before we began working together, in the first 12 to 24 months.
Q: Is there a lot of training involved?
A: No, I don’t make you become a master marketer or salesperson, because if that’s what you wanted to do, if that’s what you’re great at, you’d already be doing it. No. You started your businesses to follow your heart, use your skills, fulfill your desire to make a difference… or to free up your time create a different lifestyle. My training shows you how to use your assets and strategies… usually in a webinar, or I’ll share video trainings I’ve made that fit your unique marketing prescription. You gain skills as you use them, and I’m just an email or PM away when (and if) you hit a new pothole or roadblock.
Q: Are YOU a Master Marketer?
A: Yes. There’s literally nothing I haven’t seen or worked with in the marketing and sales realms. And I have deep expertise in branding… Building Starbucks- and Disney-style brands, where the benefit claims match the user experience precisely.
Q: How long have you been doing this?
A: I founded MIBOSO in 1998, after 20 years spent working with some of the world’s biggest brands (FedEx, PepsiCo, Toys “R” Us, Staples…) in ad agencies, and multi-national corporations. It all started in 1986 when I changed my career focus from Clinical Psychology to Advertising, Marketing and Sales.
Q: What does MIBOSO Mean?
A: It’s an acronym I created from the first two letters of Mind, Body and Soul that:
1. Reflects my holistic (whole person) approach
2. Conveys that what I build for YOU is a fusion of your mind, ( vision, talents + strengths) heart ( mission, principles + ethics) and soul (beliefs + values).
Q: So you work with Employed Professionals, AND Business Owners?
A: Yes, I work with three very different groups of people.
1. Business Owners who want to grow their businesses by attracting more clients and making more money WITHOUT working harder.
2. Employed Professionals who want to leave the corporate world and launch their own successful businesses.
3. Experienced Independent Professionals who want to develop legacy products and programs to ensure their life’s work continues to benefit the world after they pass on. Initially, revenues will fund their retirements, their preferred charities, their grandchildren’s educations… After they pass, the revenues their legacy products produce will fund non-profit foundations that ensure their legacy continues to make a positive difference in the world.
Q: Tell me about your legacy work with experienced independent professionals.
A: I use my “dot connecting’ skills to look at large bodies of work and pinpoint the most relevant and marketable themes. I may help a prolific author develop programs that train and certify others to carry their concepts forward. Or I may work with a brilliant entrepreneur who has never taken the time to sit down and write. I help them format their ideas into books or other products, then support their book/product launch with marketing assets that drive ongoing sales.
Q: Do clients approach you from industries you’ve never worked in?
A: Yes, and, that’s never an issue because branding and business growth are not industry or occupation specific. Imagine asking a plumber working in your home if they can work as easily as on a boat or in a commercial building. They’d say, plumbing is plumbing. In the same way, people are people. Sure, our personalities, passions, dreams and problems are different, but the personal branding process takes that into account. And businesses are businesses. No matter how their visions, missions, products or services differ, they all want to attract customers that value what they sell, employees that are a great fit, and healthy profits.
Q: How did you gain expertise in so many areas?
A: I’m ‘chronically curious’, a learning junkie – a sponge for information. My agency and corporate experience made me a ‘marketing generalist’ and loaded my toolbox with branding, sales and marketing skills. But I didn’t stop there. I’m always involved in some sort of learning or training. This is good for my clients, as I am continually refining and sharpening my skills. Plus, keeping up with the constant evolution of marketing and sales platforms is critical to the success of my own and my clients’ businesses.
Q: How do you support businesses and independent professionals?
A: I provide essential ‘user level” marketing and sales training. And by that I mean the level of training the average person needs to use word processing or spreadsheet software. (As opposed to ‘developer level’ training, which is only necessary for the folks who develop that software.) Yes, business owners do need to become competent in basic marketing and sales skills, but they don’t need to become experts. They grow and scale their businesses by employing the custom sales and marketing structures I develop for them. This frees them to focus on the business activities of they love and do brilliantly.
Q: How much does a business owner need to invest to get started?
A: The investment is less than most expect—for custom products. For new businesses, or those earning less than 6-figures, I offer starter packages that bundle user-level training with one or two custom sales and marketing tools. This gets them started generating strong monthly revenues right away. Once the cash is flowing in steadily, in 3 to 6 months, I deliver their complete custom systems.
Q: What inspired this work?
A: From 2002 – 2006 ago I hosted an online talk-radio show. It featured independent professionals who had achieved ‘their brands of success.’ Over time, listeners asked me to interview some well known thought leaders. The list is long (150 interviews in total) and includes: Michel Gerber (The e-Myth), Byron Katie (The Work), Marshall Goldsmith (Leadership Guru), Gary Craig (EFT Founder), Dr. Paul Pearsall (Heart’s Code), James Redfield (The Celestine Prophesy), and many others.
Dr. Jerry Fletcher, (Patterns of High Performance) was a guest on my radio show in 2005. While preparing for his interview, I spotted many similarities between his work and my Authentic Personal Branding process. We made a great connection ‘on air,’ and went on to experience each other’s programs. Jerry and I began collaborating on a new business venture, but shockingly, he passed away very suddenly and our partnership was cut short. Jerry had written several books, but he had not developed his legacy. As a healthy, vital, busy consultant, he never imagined his life would end at 66. Neither did any of his friends, family, clients or colleagues. The end of our partnership made me incredibly sad, but fortunately, a number of colleagues banded together to ensure Jerry’s work lives on. While I am delighted, I always wondered… How much better would it be if Jerry had been an active participant in the creation of his legacy? The loss of this wonderful human being planted the seed that grew into this work.
Q: Have you always been a thought leader?
A: Yes, I have always been ‘ahead of the curve,’ for example…
- As a recent graduate, I chose to follow my heart, not my education.
- As a corporate manager, I was hired to build more productive and efficient systems and structures. And I did! I could always find a better more effective, less costly way to do something.
- As a corporate department leader, I cross-trained all of my team members so anyone could ‘fill in’ for anyone else, on a lunch hour, a vacation or a maternity leave. This was not a common practice at the time, but to me, it was common sense.
- In my agency days I felt it was important to understand both sides of the business, ‘creative’ and ‘suit’ (sales). Few trod this path.
- I trained as a professional coach in that industry’s infancy (1997 – 1999)
- I developed the first comprehensive personal branding processes and programs.
- I hosted an online radio show when few people knew about web radio. I even offered listeners a ‘chat’ function so they could send in their questions for my guests while we were broadcasting, live. Of course, listeners could phone in too – and my engineer would screen the calls, or send their questions in by email.
- Today, I believe I am the only business growth expert offering clients customized sales tools and marketing assets with the ‘user level’ training they need to get revenues rolling in right away.
Q: What makes you different?
A: Unless you are willing to pay $10,000 or more, for one day of expert mentoring, the experts I surveyed offer only ‘DIY’ (do-it-yourself) programs. At best, they provide templates and ‘how to’s.” You are expected to adapt and apply these templates to create your own sales tools and marketing assets. Unfortunately, if you are running a business or employed full time, this quickly becomes overwhelming. Without personal support, you’re left to guess which sales tools and marketing assets are the best fits for your business.
Sure, anyone can follow a template and do their best. But they can’t replicate the thought processes employed by experts. The ‘templates + training’ model also fails to convey the mechanics behind the process. I believe this model sets people up to fail. ‘Good’ is not necessarily ‘good enough.’ Business owners have enough on their plates without the overwhelm that results when they try to be their own marketing departments and sales-forces.
Q: You’re really passionate about this!
A: Oops! Was I on my soap-box? <laughs> Yes, I think it’s a big problem today. Employees are taught to follow specific processes. They rarely ask, or are told, how these processes work. Or why they were selected. Good employees learn not to rock the boat. They just show up and process, process, process. And if one day they want to strike out on their own, build a business or become a consultant, they typically replicate the processes they used as an employee, because that’s what they know to do. But since they don’t know how they work or why they were chosen, they’re missing critical information that could cause their business to fail.
Q: Were you a good employee?
A: I sure was! But sometimes my bosses didn’t agree. <laughs> I’m an idea factory so I love to be challenged to find a better way to do things. I am also curious, so I ask a lot of questions. Last, but not least, I am an achiever, so I live for measurable results. Some of my bosses didn’t like my questions, especially the ones they couldn’t answer. Others felt uncomfortable. A few even felt threatened. And some of the businesses clients I served didn’t want results – strange as that might seem. One organization actually shut down their sales funnel as soon as leads from the Fortune 500 clients they claimed to want, began pouring in. As it turned out, their goal was to stay perpetually in the ‘planning to plan’ phase.
All of this came up, by the way, when Jerry Fletcher identified my High Performance Patterns. People who innovate and develop systems tend to not be interested in perpetually managing what they have built. We want to continue innovating and developing. That’s what makes the variety of the work I do now so interesting. Every business I work with is different. I get to do research every time I meet a new client. And I get to flex my innovation muscle every time I customize a new client’s marketing and sales system to ensure they become irresistibly appealing to the customers who want what they offer.
Q: Let’s say I’m a new client. What do I need to do to get the best results?
A: That’s easy. Tell the truth about yourself and your goals, even your fears. Ask questions as they occur to you. And never mess with the systems and tools I provide. <laughs> If you think they need adjusting, let me know and I’ll work with you on some fine tuning. Or I’ll explain the mechanics behind them. Every part of the systems I tailor for you has a specific purpose. Mess with them and you’ll risk messing up your success.
Q: When I work with you, what results can I expect?
A: That truly depends on your skills, your commitment, and your goals. Look at my Rave Reviews page. You’ll see my clients consistently triple their revenues and clients, in as little as 12 months after they implement their sales and marketing systems.
Q: For how long will we work together?
A: That all depends on where you are when you start. If you’re still a corporate executive planning to step into a consulting role in 6 or 12 months, it will take a little longer. but if you’ve been running your business for 3-5 years, the uptake will be much faster.
Q: Have the same clients ever come back to you for more support?
A: Yes, I’ve worked with many people many times, often when when they have sold their first or second business and are launching a new enterprise. And many of the employed professionals who turned to me to help them step out of the corporate world come back when they are ready to scale their businesses from 6- to 7-figures, or more.
Q: Do you accept credit cards?
A: Of course. Plus I offer monthly payment plans to business owners who are struggling financially, as I KNOW they need my help, ASAP.
Q: Do clients have to meet specific criteria to work with you?
A: Yes, I ask a LOT of questions. You’ll either receive an invitation to work with me, or valuable information you can apply to ensure you DO qualify to work with me in the future.
Q: Let’s end on a light note. What would most people never guess about you?
A: Hmmm… I think people might be surprised to learn:
- I have a motorcycle license
- I grew up in Australia (Geelong, Victoria)
- I went to Art College in South Africa (Bloemfontein). So yes, I am a fine artist….
- I spend as many Canadian winter months as I can in South Africa
- I’ve been told my directness can be intense. To honor our time, I go deep—fast
- I am deeply spiritual, up-lifting, collaborative and supportive
- I’m naturally soft spoken, but my “dog training voice” is really loud
- My love for dogs led me to foster for the Humane Society and to become an approved Rhodesian Ridgeback Rescuer… Riggs below, rescued in 2015, is named after the Lethal Weapon character… “Cuz he’s just a lil’ bit crazy.”
- Oh – and I bring this up in case it happens when we’re meeting… I’m also a really loud sneezer!
- Les Brown treated my team and I to dinner when we were in Miami Beach in 2008 for our MIBOSO 2.0 Planning Retreat… and we all ended up dancing late into the night!
Remember… send me your questions or comments here. 🙂